Pilsner Urquell – The Beer That Changed Brewing Forever

Pilsner Urquell: The Original Golden Lager & Perfect Heritage Day Braai Companion

When you pour a glass of Pilsner Urquell, you’re not just drinking a beer — you’re tasting history. Born in 1842 in Plzeň, Czech Republic, this legendary brew was the world’s first golden lager. Its crisp, golden hue and refreshing bitterness set the standard for what we now know as “pilsner.” Today, more than 70% of the beers on earth trace their style back to this very recipe. That’s how iconic it is.

Why Pilsner Urquell Still Reigns Supreme

What makes this beer so timeless? It comes down to tradition and quality: soft Plzeň water, Saaz hops, and triple-decocted malt brewing. The result is unmistakable:

• Golden in the glass, crowned with creamy foam.
• Fresh-baked bread on the nose, caramelised malt sweetness, and that signature Saaz hop snap on the finish.
• Smooth, balanced, and endlessly drinkable.

It’s no wonder Pilsner Urquell remains a benchmark — a beer that changed the game and never lost its crown.

Heritage Day Pairings: Pilsner at the Braai

So, if you plan to braai this Heritage Day, reach for Pilsner Urquell and give it a try. Here’s what to pair it with:

• Steak & Ribs – the bitterness cuts through char and fat.
• Grilled Chicken – crisp malt balances smoky, spicy marinades.
• Snoek on the Grid – citrusy freshness lifts rich, oily fish.
• Braaibroodjies – sweet malt echoes roasted tomato and cheese.

Simple. Refreshing. Made for fire and flame.

Shop Pilsner Urquell and make it your beer of the month this Heritage Day.